Residents and visitors of Crystal Falls will now be greeted by an eye-catching sign in the heart of the community. Paying homage to the original township sign, this large eight-by-eight-foot billboard can be spotted at the corner Tomiko and Crystal Falls Roads. The sign was officially unveiled on Wednesday, July 19, by Mayor Kathleen Thorne Rochon, Ward 5 Councillor Kaitlynn Nicol, the artist Howie Longfellow and his family, and municipal staff.
The project was approved by the municipal council as part of a series of billboards installed at high visibility sites in Verner, Lavigne, Cache Bay, River Valley and Field. All signs were designed by Howie Longfellow of CrimsonPepper, a local design firm based out of Field. The large panels are made up of a unique set of illustrations that tell a story of each community.
The Crystal Falls Welcome Sign Project officially kicked off in July of 2022. Longstanding members of the community and businesses shared their ideas and memories to describe the unique features of the town. Recurring themes brought forth by community members included cottages and lodges, hunting, wildlife, logging, fishing, beaver ponds, lakes, and creeks, as well as historical landmarks like the generating station, the Notre-Dame de la Paix church and its iconic bell named Gracia.
“I was incredibly fortunate to learn about the history of Crystal Falls from locals, which made the final product so much more meaningful. Howie brought the vision to life, and he did not disappoint. The sign embodies and honours Crystal Falls and its residents” said Kassandra Girard, Economic Development Officer and Project Lead.